www.hedefoto.com

Why did we create Hedefoto.com?

Hedefoto.com is an external Turkish content project of Reklam5. It is developed to solidify the brand name and content management of Hedef Otomotiv, Authorized Dealer of Renault and Dacia  trademarks, in a digital environment and establish an interactive platform to reach its target audience. The project is launced in May 2008 and underwent a one year of development phase.

How does it actually work?

Hedefoto.com is developed to present the products and sevices of Renault and Dacia trademarks in the best way possible. The site aims to present the corporate objective of Renault and Dacia trademarks to the customers.

How long does the project take?

Hedefoto.com is launched after a six weeks of design and development period. The total amout of time spent for the project is the one year period between May 2008 and May 2009. All the vehicles for sale, maintenance and other services, campaigns and events offered by Renault and Dacia during this time are presented on Hedefoto.com.

What was the impact?

Hedefoto.com project focuses on three basic goals:

Optimizing the existing traffic rate

The main goal of Hedefoto.com project is to enhance the existing visitor rate 1000%. The visitor rate has been increased 1700% and the web site gained a consistent visitor traffic rate in the end of the first year.

Maintaining the visitor traffic

Visitor traffic had been monitored for a year and content management was administered according to the monthly reports. Average time spent on site is 4 minutes per visitor, visited pages per visitor is 3.5 pages.

Traffic sources were monitored constantly and tendencies of the target audience were identified. It turned out that 95% of the visitors are visiting the web site to get information about services and products of Hedef Otomotiv.

Measuring and evaluating the returning visitor

Reklam5 desings and manages web projects as a complete cycle. Thus the return on invesment (ROI) is monitored by measurable ways.

The measurable customer visitor return rate of Hedefoto.com is measured to be 1.28%. The unmeasurable visitor rate that is generated via incalculable ways and these incalculable ways both have a significant contribution to the brand recognition.