www.immergas.com.tr
Why did we create Immergas.com.tr?
Immergas is one of the finest brands of heating sector and the leader of the combi boiler market in Italy for 11 years. The only deficiency of the Turkey Distributor is an interactive platform to reach its target audience. The online projects about combi boilers and heating market are nothing to brush aside in Turkey. Thus, in order to reach the target audience we had to take our project one step further. The main goal of Reklam5 is to give a good answer to these intense projects on the Internet, provide a satisfactory annual visitor rate and channel these visitors to purchasing by providing them all the information and support they need.
How long does the project take?
Immergas.com.tr is launched after one month of preparation and two months of development period. The website managed to outpace the visitor rate of the old website in the week it was launched. The visitor rate increased 3 fold in the end of the month. The annual goal is to increase the old site’s visitor rate 1000%. In order this to happen right steps must be taken and Reklam5 will take these steps throughout the year.
What is the status of Immergas in Turkish market?
The heating sector in Turkey is getting over its infancy period recently. Resources for mass heating is very few. The cheapest alternative to solve the heating problem is natural gas. Natural gas is not used in every city of Turkey yet. However the government is taking fast steps to solve this issue. Today, 60% of Turkey is using natural gas. There are a lot of old actors in the heating market scene. Four brands among them owns almost 80% of the market. This means that we will experience intense close contact with these brands during our attemps to improve the market share of Immergas.
What are the solutions in our mind? Can we improve the market share?
Why not? The only thing in our mind is increasing an existing value more than ever. The brand name is little known in Turkey. Reklam5 wants to revive this brand name. If our product was a chewing gum, we would come with a waggonload of crazy ideas. However, the product is considered as a basic need for many families. We aim to establish a close relationship based on trust with these families. We are ready to inform them about anything they need to know and we will go to their house to provide a free of charge heating consultancy service. We believe that this is a solid idea because other four big actors who are in this scene for many years do not pay attention to their customers enough because their market shares boost their confidence. We will not make the same mistake. As a result: Yes, the market share can be improved and we are going to succeed it via low cost guerilla marketing methods.
