Digital Advertising Agency – Google Ads & SEM Management
Reklam5 is a digital advertising agency founded in Istanbul in 2007. We build and manage Google Ads campaigns, but we start with measurement, not with the campaign: without knowing which clicks turn into orders, leads or calls, every budget increase is a guess.
We tie Search, Shopping, Performance Max and YouTube to the same goal and report ad spend by the revenue it brings, not by clicks. Because we plan paid and organic search on one keyword map with our SEO team, the two channels complement each other instead of competing for budget.
REQUEST A QUOTEWhat our Google Ads service covers
- Account audit: wasted spend, overlapping campaigns, broken conversion actions and missing negative keywords.
- Measurement setup: Google Analytics 4, Google Ads conversion tags, enhanced conversions and server-side tracking where needed.
- Campaign management: Search, Shopping, Performance Max, YouTube and Display.
- Ads and creatives: responsive search ads, assets, image and video elements.
- Landing page recommendations and regular reporting on spend, conversions, cost per conversion and ROAS.
Campaign types
Search reaches people at the moment they look for what you sell, so it is where most accounts should start. Shopping depends on a clean Merchant Center feed; we fix titles, categories and identifiers and group products by margin and performance. Performance Max bids across all Google inventory at once; we set it up with reliable conversion data, segmented product groups and brand traffic kept separate. YouTube and Display build demand and power remarketing, and we judge them by those goals rather than by last-click sales.
Conversion tracking: server-side GA4 and enhanced conversions
Automated bidding is only as good as the conversion data it receives, and browser-only tags miss part of it. On our own CIQRA e-commerce platform and CIQRA CMS we send order and form events to GA4 from the server, use enhanced conversions to match them to ad clicks, respect Consent Mode v2, and import offline conversions for B2B sales that close later.
Our process
- Discovery: revenue model, margins, markets and the value of a customer.
- Audit: what the existing account spends and what actually earns.
- Measurement: conversion actions, GA4 events and enhanced conversions, set up and tested.
- Structure: campaign types, budget split, keyword and audience strategy, bidding.
- Optimization and reporting: search terms, bids, ads and landing pages reviewed on a regular cadence.
How pricing is set
Google Ads costs two things: the ad budget paid to Google and the agency's management fee. The fee depends on campaign types, product or service count, markets and languages, measurement needs and creative production. We recommend that the account and payment method belong to your brand. Review first, proposal second: request a quote.
References and awards
SEM has been part of our work for Karsan, where we analysed global search demand to pick target countries and planned paid and organic traffic together; Café Coton, which grew its commercial volume by 40% in the first year after moving to CIQRA; Labeca London, which has sold to 24 countries since launch; and Mademoiselle Bio. Reklam5 is part of the Google Partners programme, and our teams' projects have won more than 80 awards, including Ad World Masters Gold Agency of the Year (2020). See our awards page and, for organic search, our SEO services.
FREQUENTLY ASKED QUESTIONS
A Google Ads agency sets up conversion tracking, defines keyword and audience strategy, builds and runs Search, Shopping, Performance Max and YouTube campaigns, optimizes bids and ads continuously, and reports what the ad spend returns. The goal is more orders or leads from the same budget.
SEM (search engine marketing) usually means paid search ads such as Google Ads: you pay per click and traffic starts as soon as the campaign goes live. SEO is the technical and content work that earns organic rankings: there is no cost per click, but results build over months. They work best when managed together on one keyword plan.
The right budget follows from the cost per click in your industry, your site’s conversion rate and how many orders or leads you want. Automated bidding needs enough budget to collect conversions regularly. We recommend a realistic starting budget after reviewing your site and any existing account.
The management fee is separate from the ad budget. It depends on the campaign types, the number of products or services, the number of markets and languages, measurement needs such as server-side tracking, and who produces the creatives. We send a tailored proposal after reviewing your account.
Search campaigns start bringing clicks on the day they go live. Automated bidding usually needs a few weeks to finish its learning period and settle at a stable cost per conversion; the more conversions a campaign gets each day, the shorter that period.
Browser restrictions, ad blockers and cookie choices mean browser-only tags miss part of your conversions. Sending order and form events from the server and matching them with enhanced conversions gives both your reports and Google’s automated bidding more complete data.
The ads account, the Google Analytics property and the Merchant Center account should belong to your brand; we connect with manager access. Your campaign history and data stay with you even if our cooperation ends.
Reklam5 Awards
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